![VICE News on X: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / X VICE News on X: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / X](https://pbs.twimg.com/media/BziOrYCIcAAP7YL.jpg:large)
VICE News on X: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / X
![Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/10/10/1412931129167/d69aaa7f-ae9e-437b-8017-1cfb74654abc-1024x768.jpeg?width=700&quality=85&auto=format&fit=max&s=599ce15a04b9f65bf8a1cadfb9a93b2d)
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
Greenpeace International - Shell's plans for Arctic oil drilling threaten this polar bear's home. Nearly half a million of you have told LEGO to get the Shell out. Let's double that >>>
![This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX](https://media.pri.org/s3fs-public/styles/open_graph/public/photos/2014-July/greenpeace_shell_lego.jpg?itok=bg5SNSht)